All posts by: LBC International

About LBC International

Innovative retailers are utilising IoT to improve store operations, enhance customer experience and to drive more conversions. IoT technology is said to be reshaping and revolutionising the retail industry, yielding advances and new opportunities in customer service, throughout the supply chain and in brick-and-mortar stores plus other channels.

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It was never supposed to be this way; the store and the web site were going to ignore each other and customers would trade through one or the other, not both. Yet, here we are within a few short years, recognising that on line retail is already having a profound effect on the store and it’s going to go way past Click & Collect.

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